Executive Director Digital Product Growth and Membership

Role overview

Set the digital product and technology direction for patient acquisition, engagement, and membership retention across healthcare delivery services. This executive role leads a multidisciplinary product, engineering, data, and design organization, translating growth and care strategies into scalable experiences spanning the patient journey from initial outreach through ongoing care and retention.

Responsibilities - Partner with senior growth, marketing, sales, outreach, membership, and retention leaders to shape digital pathways and shared business outcomes. - Lead product and technology teams in building platforms and workflows for marketing, call-center sales, field outreach, membership operations, and retention programs. - Turn business and clinical engagement strategies into product requirements, technical architecture, and integrations across customer platforms and care systems. - Improve the patient funnel by reducing conversion drop-off, strengthening service recovery, and supporting retention efforts. - Establish outcome measures for new patient visits, panel growth, retention, and membership growth efficiency. - Guide roadmaps and delivery while balancing executive strategy with hands-on collaboration across product, engineering, and analytics teams.

Requirements - Bachelor’s degree required. - 10–15 or more years of progressive leadership experience across healthcare operations and clinical technology product management. - Demonstrated success partnering with primary care networks, retail clinics, or value-based care organizations to improve patient growth and engagement. - Strong ability to lead multidisciplinary teams and work with senior operational stakeholders.

Nice to have - Graduate degree or clinical background, such as nursing or medicine. - Experience with consumer healthcare engagement, growth channels, CRM platforms, and care delivery systems.

Benefits and work setup

Remote within the United States, with domestic travel generally about once per quarter and potentially more often. Full-time benefits include medical, dental, and vision coverage, paid time off, retirement savings options, and wellness programs, subject to eligibility. The role is eligible for incentive compensation and an equity award target. Compensation depends on experience, education, geography, and other factors.