Remote job
Product Marketing Manager
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About this role
Role overview Own go-to-market planning and execution for releases of AI software used by automotive dealerships. You will translate product positioning into clear customer-facing messaging and coordinate launch readiness across Product, Sales, and Customer Success, from roadmap planning through release.
Responsibilities - Lead release go-to-market plans, timelines, and execution through launch. - Explain each feature’s purpose, audience, and value in clear product messaging. - Coordinate launch readiness across Product, Sales, and Customer Success, tracking dependencies and surfacing risks. - Create positioning briefs, competitive battlecards, and sales enablement materials. - Join roadmap reviews and speak with customers to understand needs and competitive conditions. - Keep executives informed about release plans, readiness, customer feedback, and market conditions. - Build launch playbooks and advocate for adequate planning time.
Requirements - At least four years of product marketing experience, including direct ownership of end-to-end launches at an early-stage or high-growth company. - Experience preparing Product, Sales, and Customer Success teams to support customers at launch. - Ability to apply a positioning framework consistently and support recommendations with field evidence. - Skill in learning complex software and explaining technical or AI features to business audiences. - Strong writing skills and experience creating messaging, positioning briefs, and battlecards for customer-facing teams. - Experience building and owning go-to-market processes, and regularly using AI tools to automate repetitive work. - Experience at both a larger company and a startup.
Nice to have - Experience marketing AI or software to business buyers. - Customer-facing experience in Sales, Customer Success, or Account Management. - Experience with dealerships or another relationship-driven vertical market.
Benefits and work setup - Remote within the United States. - Base salary of $135,000–$165,000 per year.