Principal Product Manager, Growth and Experience

Role overview Own growth and participant experience for a civic engagement product, guiding people from discovering an issue through successive rounds of voting and participation. The focus is on measurable funnel improvement, sustained engagement, and organic reach. This senior product role turns behavioral data into experiments and coordinates delivery across design, engineering, and data teams.

Responsibilities - Establish shared measures for conversion, acquisition cost, and return rates, identify the largest drop-offs, and set a growth plan. - Improve the journey from activation through idea, goal, and policy voting, measuring movement between stages. - Design touchpoints and habits that encourage participants to return for later rounds. - Improve the path from advertising or other discovery to landing pages and first participation. - Grow organic reach through social sharing and referral or viral loops. - Align design, engineering, and data partners on growth hypotheses, tests, and decisions; use AI tools in day-to-day product work.

Requirements - At least eight years of product management experience, including substantial ownership of growth, engagement, or conversion for a consumer-facing product. - Experience owning a multi-step funnel from acquisition through repeat use, with clear evidence of what improved the results. - Experience designing and running experiments from hypothesis through decision in a high-traffic consumer product. - Ability to build retention and re-engagement through habits, triggers, and return loops over time. - Experience growing organic or earned reach through sharing, referrals, or viral loops.

Benefits and work setup This is a full-time remote role for candidates based in the United States. Benefits include unlimited paid time off, paid parental leave, and company-paid healthcare premiums.