Senior Brand Designer

Role overview A remote, full-time senior design role leading the visual identity and brand expression for a financial planning platform. The work spans marketing, product, social, and motion, with responsibility for the systems, workflows, and AI-driven pipelines that keep every asset on-brand as the company scales.

Responsibilities - Lead the evolution of the company's visual identity and brand story across web, social, product, and motion touchpoints, partnering with founders and leadership. - Build and maintain the workflows, tools, and templates that keep generated brand assets consistent at scale. - Partner with marketing on creative directions, campaigns, and end deliverables, testing to optimize outcomes. - Work closely with the product team to deliver one cohesive brand experience across the platform. - Co-create and maintain brand and product design systems optimized for both human and AI-driven production. - Apply AI tools thoughtfully to speed up production and exploration while pushing past generic output through taste and judgment. - Uphold a high bar for craft in every detail shipped, with deep empathy for the people using the product.

Requirements - Seven or more years of brand design experience, including meaningful in-house work at product companies; fintech or other trust-heavy domains are a plus. - Portfolio demonstrating exceptional craft in typography, layout, color, and motion, including brand systems built, scaled, or evolved. - Experience owning creative direction, including at least one rebrand or brand evolution led from concept through rollout. - Active use of AI in the creative workflow, with shipped work and a clear perspective on where AI accelerates versus where human judgment matters. - Comfort tying creative work to marketing tests and business results, and adjusting based on what is learned. - Experience partnering directly with founders, executives, and cross-functional teams in a fast-moving startup environment.

Nice to have - Background in fintech or other domains where trust and clarity are critical to the user experience.

Benefits and work setup - Remote, full-time role. - Salary range of $160,000 to $180,000 plus equity and performance-based bonus, depending on experience. - Inclusive hiring process that encourages applicants who meet most but not every qualification to apply.