VP of Digital Product

Role overview Senior executive role leading the full digital storefront for a direct-to-consumer wedding-party apparel brand. The VP owns the end-to-end online experience and is accountable for commercial performance, setting strategy while remaining hands-on with the core shopping roadmap. This is a player-coach position reporting directly to the CEO, balancing near-term revenue opportunities with longer-term platform investments.

Responsibilities - Own digital product vision, strategy, and roadmap across product management, product design, site merchandising, and web operations - Build a unified scorecard that shows how conversion, revenue, and lead-generation levers trade off against one another - Personally lead the core shopping

experience: framing problems, writing requirements, prioritizing with engineering, launching, and measuring results - Set the bar for UX, interaction design, and visual execution, and evolve a component-based design system in Figma - Run the A/B testing program with a clear roadmap, hypothesis-driven scorecards, and timely readouts - Direct site merchandising across search, navigation, collections, landing pages, listings, and recommendations in partnership with merchandising - Lead personalization initiatives and thoughtful AI integration in partnership with creative, marketing, and engineering teams - Oversee day-to-day store operations including product activation, content management, campaigns, promotions, QA, and release readiness

Requirements - Extensive senior product leadership experience owning a high-traffic e-commerce experience end to end - Proven ability to set product strategy and personally drive hands-on roadmap work, including requirements and tradeoff decisions with design and engineering - Strong analytical skills with experience running experimentation programs and interpreting conversion, revenue, and KPI data - Track record of leading or closely partnering with product design, site merchandising, and web operations functions - Excellent stakeholder alignment and executive communication skills, with comfort working in a fast-paced, fluid environment - Entrepreneurial mindset; willingness to roll up sleeves and troubleshoot, with ability to operate effectively amid ambiguity

Nice to have - Start-up or early-stage company experience - Background in apparel, fashion, bridal, or other considered-purchase categories - Direct experience leading personalization, recommendations, search, or AI-enabled shopping experiences

Benefits and work setup - Competitive compensation with annual performance bonus - 100% employer-covered medical, dental, and vision plans; partial coverage for spouse and dependents; access to mental health benefits - 401(k) with up to 4% employer match after three months - Flexible open PTO policy plus 11 paid holidays - Monthly wellness day, wellness stipend, and summer Fridays - Partial remote work with quarterly in-person gatherings; high level of autonomy and accountability - Generous employee discount on company products - Three months of paid parental leave