Director, Analytics

Role overview Lead analytics strategy and delivery across client accounts, connecting business objectives to measurement plans and actionable recommendations. This is a mix of hands-on analysis, senior client partnership, and team leadership, with a focus on evaluating marketing and media performance and improving how data informs decisions.

Responsibilities - Build measurement frameworks and reporting roadmaps based on clients’ priorities, initiatives, and competitive context. - Oversee dashboards, campaign reporting, and studies of brand health, attribution, incrementality, and campaign effectiveness. - Turn complex analysis into clear recommendations and presentations for senior client audiences. - Manage and coach analysts and managers, supporting technical development and career growth. - Work with data engineering, business intelligence, marketing science, planning, and investment teams to improve analytics workflows and optimize budgets and media plans. - Maintain reliable, consistent deliverables, meet reporting deadlines, and identify process improvements.

Requirements - University degree and at least seven years of analytics experience in advertising, marketing, management consulting, or digital consulting. - Experience leading analytics work across multiple accounts and managing client relationships and teams. - Strong understanding of media metrics and campaign evaluation, including attribution modeling and interpretation of marketing mix modeling. - Experience designing and evaluating A/B and multivariate tests, geo-lift experiments, incrementality studies, or similar methods. - Ability to identify business problems and develop analytics-led approaches, then communicate findings clearly to clients and colleagues. - Proficiency with analytics and visualization tools such as Excel, Tableau, or Power BI; comfort coaching colleagues and working through ambiguity.

Nice to have - Familiarity with agency media planning and campaign execution. - SQL skills.

Benefits and work setup - Listed annual base salary range: $135,000–$180,000, with actual pay dependent on qualifications, skills, and location. - Compensation package includes multiple health insurance options, flexible paid time off, life insurance, and a 401(k).