Senior Data Marketing Analyst

Role overview Lead marketing analytics that help teams understand performance, explain its drivers, and decide what to do next. You’ll own analysis, reporting, and dashboards across marketing, partnering especially with growth, lifecycle, and marketing science teams to strengthen measurement and data-informed decision-making.

Responsibilities - Analyze channel and campaign performance, customer cohorts, and marketing funnels; turn findings into clear business recommendations. - Build and maintain dashboards and scalable reporting for marketing teams and senior stakeholders. - Lead open-ended analyses from question definition through investigation, conclusions, and proposed actions. - Apply attribution, incrementality, media mix, and funnel measurement approaches to assess marketing effectiveness. - Monitor data quality, investigate anomalies, and work with partners to improve the reliability of marketing data. - Develop AI-enabled analytical agents or workflows, evaluating their accuracy and limits before using their outputs. - Present concise executive narratives that connect evidence to business impact, opportunities, and trade-offs.

Requirements - At least five years of experience in analytics, business intelligence, product analytics, or a related field. - Deep SQL expertise and experience working efficiently with large, complex datasets. - Advanced dbt and data modelling skills, including development of reusable, trusted analytical foundations. - Advanced experience with Tableau or a comparable business intelligence platform. - Experience with customer or product analytics platforms such as Amplitude and applying behavioral insights to business decisions. - Track record of leading ambiguous analytical work and influencing senior stakeholders with evidence-based recommendations. - Strong business judgment and ability to connect customer and product measures to broader business drivers.

Benefits and work setup - Remote-first role for US-based employees, with an option to work from a Manhattan office. - Published US base salary range: $92,000–$125,000 annually. Total compensation may also include bonus or commission and benefits.