Principal Product Manager, Member Experience

Role overview

A digital health company running a clinically studied behavioral weight health program is hiring a Principal Product Manager to own how members experience the product end-to-end. The work centers on blending clinical pathways, coaching, community, and self-serve digital tools into one coherent, personalized journey that adapts to where each member is in their behavior change process. This is a senior, high-influence position operating across multiple surfaces in a fast-moving, high-change environment serving millions of people.

Responsibilities

- Define the vision and strategy for the member experience area and ensure it connects into a unified, personalized journey - Design daily-use experiences that adapt to a member's stage and blend digital surfaces with workshops, coaching, and community - Make content-rich guidance feel personal, helping members find and act on food data and programming without overwhelm - Run a high-velocity experimentation practice, forming sharp hypotheses, shipping tests fast, and updating beliefs when evidence shifts - Own measurable outcomes in sustained engagement, retention, and revenue, balancing short- and long-term objectives - Build coalitions across engineering, design, data, science, clinical, marketing, and legal to push through ambiguous ownership

Requirements

- 8+ years of product management experience, including ownership of a consumer product used daily at scale - Quantifiable track record of impact on engagement, retention, behavior change, or revenue that can be attributed to your own work - Experience leading cross-functional work without formal authority, including where the remit or organization was unclear - Hands-on experimentation and product analytics skills, including defining metrics, building funnels, and designing clean-read experiments - Background with content-heavy products where users must find and act on large amounts of information - Ability to reason through technical tradeoffs with engineers and communicate clearly with senior leaders

Nice to have

- Experience in behavior change, health, wellness, fitness, nutrition, or habit-forming products - Background connecting digital products with offline or in-person experiences such as community, coaching, or events - Familiarity with personalization, lifecycle engagement, or recommendation systems - Experience in small, scrappy, or early-stage environments - Comfort using AI tools to move faster and make the product better