Senior Website Manager

Role overview

Lead the strategy, governance, performance, and continuing development of a large B2B website. This senior, hands-on role turns business priorities into a prioritized web roadmap and effective digital journeys, while overseeing a WordPress-to-Webflow migration through launch and stabilization. It combines stakeholder and agency coordination with direct work in the CMS, analytics, quality assurance, and site improvements.

Responsibilities

- Drive the website migration from WordPress to Webflow, aligning teams and partners on scope, timing, dependencies, risks, and success measures; oversee URL audits, redirects, search preservation, integrations, testing, and launch planning. - Manage daily site operations, including work intake, prioritization, page updates, publishing, troubleshooting, and quality checks. - Use GA4, Google Tag Manager, heatmaps, dashboards, and campaign data to assess traffic, behavior, attribution, conversions, and funnel performance, then set optimization priorities. - Maintain content governance, taxonomy, metadata, page ownership, review cycles, redirects, and archival practices. - Set the web roadmap and improve discovery, content engagement, landing pages, forms, personalization, and conversion paths for priority audiences. - Guide visual and user experience development, translate designs into Webflow templates and components, and coordinate work across marketing, creative, operations, IT, and external partners.

Requirements

- Experience owning a complex website roadmap and operations, with the ability to balance strategic planning and direct CMS execution. - Project management and migration experience, including stakeholder alignment, agency coordination, launch readiness, redirects, content validation, integrations, and post-launch support. - Strong analytical skills using website and campaign data to identify performance issues, recommend changes, and report results to senior stakeholders. - Experience with web content governance, user experience, search optimization, conversion improvement, accessibility, privacy, and site quality. - Ability to build or edit Webflow pages, troubleshoot tracking and forms, and review implementation details and agency work. - Strong cross-functional communication and collaboration skills.

Nice to have

Experience with Webflow Enterprise, Marketo and Salesforce form or CRM integrations, project management tools, and managing agencies or in-house design and development teams.

Benefits and work setup

The listed base salary range is $125,000–$140,000, with benefits. The final offer depends on relevant knowledge, education, skills, experience, and business considerations.