VIP Activation Lead

Role overview We are hiring a VIP Activation Lead to build the next growth function inside the VIP department of a mobile gaming company that operates a trading card pack-opening app and a skill-based real-cash arcade app. The role owns the activation process end to end, from qualifying promising users through delivering well-prepared handoffs to dedicated VIP hosts.

Responsibilities

- Establish the VIP activation process, including prospect review, outreach prioritization, follow-up management, and transitions into a VIP host's portfolio - Evaluate user data with sound judgment to decide which users are worth engaging - Run personalized outreach conversations, understand user interests, and build relationships through consistent follow-through - Develop and refine outreach playbooks, messaging, and contact strategies tailored to different user interests - Partner with product and engineering to shape CRM pipeline stages, required fields, activity tracking, reminders, and reporting - Coordinate approved incentives with VIP leadership, tracking their cost and results - Deliver thorough host handoffs with user preferences, conversation history, and clear introductions - Track prospect quality, responses, pipeline progression, and longer-term results of activated relationships - Help recruit, onboard, and coach additional activation team members as the function scales - Handle customer information appropriately and follow contact preferences, account restrictions, and user safety procedures

Requirements

- 4+ years of experience in relationship-driven sales, business development, customer activation, VIP services, or a similar customer-facing role - Track record of turning initial conversations into lasting customer relationships - Experience building or improving a process, including outreach workflows, CRM practices, or team playbooks - Strong written and verbal communication with the judgment to personalize an approach without being intrusive - Excellent organization and follow-through across an active pipeline of conversations - Comfort using data to prioritize work, evaluate results, and adjust approach when evidence calls for it - Ability to work independently, make practical decisions, and collaborate across VIP, product, engineering, and operations

Nice to have

- Experience with consumer apps, gaming, collectibles, hospitality, or concierge services - Experience hiring or coaching a sales or customer-facing team

Benefits and work setup

- Small, high-impact VIP team with significant opportunity for leadership and growth - Competitive salary and benefits including healthcare, vision, dental, and a 401(k)