Technical CRM & QA Specialist (Braze)

Role overview

A women's healthcare company is hiring a part-time Technical CRM and QA Specialist to safeguard the reliability of its lifecycle email and SMS programs. The role centers on hands-on Braze expertise, including pre-launch QA, technical troubleshooting, and ongoing automation audits in close partnership with lifecycle and engineering teams. It averages around 10 hours per week with potential to grow and can be performed remotely with light synchronous overlap.

Responsibilities

- Test Braze Canvases and campaigns before launch, covering audience segments, triggers, branching paths, and entry and exit criteria. - Validate Liquid logic, fallback states, email HTML, responsive layouts, dark mode, links, tracking, and UTM parameters across clients and devices. - QA SMS sends, including content, character counts, GSM-7 and Unicode encoding, shortened links, and opt-out behavior. - Review targeting, rate limits, frequency caps, and quiet hours ahead of each launch, then monitor audience flow, delivery, and conversion afterward. - Run periodic audits on live automations to confirm data inputs, triggers, and message behavior remain accurate over time. - Investigate delivery failures, webhook errors, Connected Content issues, and data sync discrepancies, and document findings as clear, reproducible tickets for engineering partners.

Requirements

- At least 2 years of hands-on experience building, QAing, and troubleshooting Braze Canvases and campaigns, including Segmenter, Connected Content, custom attributes, and custom events. - Advanced Liquid scripting skills, covering conditional logic, arrays, loops, and fallback handling. - Working knowledge of email HTML and CSS, cross-client rendering, and technical SMS requirements. - Familiarity with REST APIs, webhooks, JSON payloads, and data flows feeding CRM platforms. - Experience building QA checklists, diagnosing lifecycle messaging issues, and documenting bugs in Jira, Asana, or a comparable tool. - Availability for roughly 10 hours per week, with light overlap for weekly meetings and launch reviews.

Nice to have

- Braze Administrator or Developer certification. - Experience with Amplitude, Segment, Snowflake, Redash, or similar analytics and data tools. - Basic SQL skills for validating user profile or event data.

Benefits and work setup

- Remote contract role with flexible, mostly asynchronous work and light synchronous overlap. - Expected hourly rate of $60 to $90 based on experience and scope. - Occasional attendance at company and team off-sites may be required.