Lead Brand Designer

Role overview Lead the visual identity for a growing commerce technology business, shaping how customers and prospects encounter the brand across digital, print, product marketing, events, sales materials, and social channels. This is a hands-on leadership role: set creative direction, coach a small team and external partners, and personally deliver high-impact design work that supports awareness and business growth.

Responsibilities - Maintain and evolve the visual identity, including typography, color, imagery, illustration, motion, and layout; document it in practical guidelines and templates. - Set creative direction for campaigns, launches, web experiences, events, and sales materials, ensuring a consistent brand across channels. - Design work from concept through production, such as landing pages, ads, presentations, one-pagers, social content, trade show environments, and merchandise. - Coach designers and freelancers through clear briefs, feedback, and reviews; manage creative intake, deadlines, and external production partners. - Collaborate with marketing, sales, product, and leadership teams to turn business goals into effective creative. - Use feedback and performance data to improve work, and build reusable resources that help teams create on-brand materials efficiently.

Requirements - 7+ years in brand or graphic design, including at least 2 years leading projects, designers, or creative direction. - A strong portfolio demonstrating excellent typography, layout, color, and composition across digital, print, and presentation formats. - Experience building or evolving a visual identity and creating scalable guidelines that teams can use. - Advanced Figma and Adobe Creative Suite skills, including Illustrator, Photoshop, and InDesign; experience with Google Slides or PowerPoint. - Ability to coach designers, manage workflows and deadlines, present design decisions, and collaborate across functions. - Strong organization and comfort adapting to ambiguity and shifting priorities.

Nice to have - Experience in B2B technology, SaaS, e-commerce, logistics, or supply chain, or at a brand-focused design agency. - Motion or video skills, familiarity with Webflow or HubSpot, or responsible use of AI-assisted design tools. - A degree in graphic design, visual communication, fine arts, or a related field; equivalent practical experience is also accepted.

Benefits and work setup - Remote role.