Senior Product Manager - Core

Role overview Own product direction for the performance optimization capabilities of a business-to-business Apple Ads management platform. You’ll connect customer and market signals to product decisions, guide initiatives from discovery through delivery, and help ensure features are adopted and contribute to customer and business outcomes. The team’s work includes AI bidding, keyword expansion, and automated rules driven by external signals.

Responsibilities - Set quarterly strategy, define team OKRs, and prioritize initiatives in line with broader business goals. - Lead customer research and data analysis, then shape product concepts and write clear requirements for engineering, design, and QA. - Partner with engineers to scope work, resolve dependencies, and guide delivery. - Work with product marketing on positioning and launches, and with customer success to support adoption among enterprise clients. - Define in-product guidance such as tooltips and onboarding content; monitor adoption and improve features based on results. - Coordinate across sales, customer success, marketing, engineering, and other stakeholders, representing the product area internally and externally.

Requirements - At least three years of product management experience in B2B SaaS, ideally with enterprise products. - Strong data fluency, including comfort with performance metrics, experiments, and decisions based on incomplete data. - Understanding of A/B testing, incrementality, and optimization, with a record of linking product choices to revenue, retention, or account growth. - Ability to write structured product requirements and prioritize across data, business needs, and stakeholder input. - End-to-end ownership, comfort with ambiguity and limited resources, and ability to align teams without direct authority. - Strong written and spoken communication skills and English proficiency at B2 level or higher.

Nice to have Experience in mobile user acquisition, ad technology, performance marketing, machine learning products, or AI-first software development practices such as prototyping and specification-led delivery.

Benefits and work setup Remote-first with a flexible schedule; location eligibility may vary. Benefits include country-based vacation and public holidays, additional personal leave, health coverage or reimbursement, paid sick leave, professional development, performance reviews, team events, coworking support, and access to office hubs in some locations.