Principal Product Manager, Ads Delivery & Optimization

Role overview A principal-level product leadership role driving the strategy and roadmap for ads delivery and optimization on a large-scale neighborhood-based advertising platform. The role owns bidding, pacing, ranking, outcome optimization, and the measurement foundations that power advertiser results across multiple formats.

Responsibilities - Own the strategy, roadmap, and execution for ads delivery and optimization, including bidding, budget pacing, ranking, conversion optimization, and automation - Partner with engineering, machine learning, and data science teams to define model objectives, design experiments, and drive deployment, monitoring, and iteration - Expand optimization across advertiser goals, formats, and surfaces, including clicks, leads, purchases, app installs, video, and emerging inventory - Build measurement foundations including attribution, event and label quality, calibration, reporting, and privacy-constrained signals - Translate optimization capabilities into intuitive advertiser products, including auto-bidding and other automation - Balance tradeoffs across advertiser performance, delivery, revenue, platform investment, and user experience while aligning senior stakeholders

Requirements - 12+ years of product management experience, including significant work in advertising technology, marketplace optimization, or ML-driven ranking and delivery systems - Deep expertise in auctions, bidding, budget pacing, ranking, conversion optimization, attribution, or experimentation - Strong technical fluency partnering with engineering, ML, and data science teams on models, experimentation, calibration, serving systems, and platform architecture - Demonstrated ability to set strategy, lead complex cross-team efforts, and communicate clearly

Nice to have - Experience with performance advertising, auto-bidding, privacy-constrained attribution, mobile measurement, or ML-powered products at scale

Benefits and work setup Hybrid work model with in-office presence blended with remote work, and AI tools integrated into daily workflows. Expected starting salary range of $200,000 to $335,000 annualized depending on skills, experience, and geographic location, plus a meaningful equity grant with quarterly vesting. Benefits include multiple health plan options including a 100% covered employee-only plan and a OneMedical membership.