Senior Manager, Digital Commerce Marketing Technology

Role overview Lead digital commerce marketing technology and media across emerging consumer shopping and discovery channels, while directing digital marketing for a business-to-business ordering platform. The role combines channel strategy, investment decisions, team leadership, and cross-functional execution, with a focus on making products easier to find and buy and tying activity to measurable conversion and revenue.

Responsibilities - Own the TikTok Shop business across product assortment, pricing, promotions, creator and affiliate programs, and conversion performance. - Set strategy for answer engine and generative engine visibility, connecting search and answer presence to commercial outcomes. - Manage where-to-buy pathways and measurement so media activity can be linked to retailer conversions. - Allocate media budgets across emerging channels based on performance and direct resources toward the strongest opportunities. - Lead the B2B platform marketing and media roadmap with platform partners, and manage its commercial calendar and campaigns. - Build a B2B funnel scorecard covering discovery, consideration, conversion, and loyalty; lead the team and manage agency, vendor, and creator relationships.

Requirements - Bachelor’s degree in business, digital marketing strategy, or a related field preferred. - Three to five years of experience in retail media or digital marketing. - Three to five years of digital commerce or omnichannel experience with a grocery consumer packaged goods brand. - Familiarity with Microsoft tools, digital media, and using large language models for project work. - Experience with TikTok Shop and B2B marketing campaigns. - Ability to work across brand, sales, media, IT, data, and finance teams.

Benefits and work setup - Estimated annual salary range: $101,250–$135,000 USD. Actual pay may vary with qualifications, experience, and work location.