Social Content Producer

Role overview

Create social content that brings grocery, food, and everyday lifestyle moments to life across TikTok, Instagram, and Pinterest. You’ll help shape a consistent social presence by developing platform-native ideas, producing them end to end, and responding quickly to trends and cultural conversations.

Responsibilities

- Concept, shoot, and edit original short-form content, including recipes, food photography, grocery inspiration, and lifestyle features. - Turn trends and everyday observations into timely, entertaining pieces for the intended audience. - Partner with the social team on recurring series, street interviews, and other social-first concepts. - Capture behind-the-scenes footage and create lightweight graphics, templates, text overlays, and carousels. - Build relationships with freelance creators, production partners, and agencies to expand production capacity. - Use performance insights to refine creative formats and improve engagement.

Requirements

- A portfolio showing strong creative judgment and original content for TikTok, Instagram, and/or Pinterest. - Hands-on ability to produce, shoot, and edit short-form video independently, including with CapCut and platform-native editing tools. - Visual skills across video, photography, food styling, and simple social design, with a feel for when content should be informal or polished. - Ability to move quickly on trends while maintaining quality. - Genuine interest in food, cooking, pop culture, and internet trends. - Comfort appearing on camera, conducting street interviews, and filming behind the scenes.

Nice to have

- Experience creating food, recipe, or lifestyle content for consumer brands. - Familiarity with recipe development, culinary talent, directing talent, or producing informal social shoots. - Experience capturing brand events or creator collaborations.

Benefits and work setup

- Remote role with location-dependent US base pay: $104,000–$109,500 in CA, NY, CT, and NJ; $99,000–$104,500 in WA; $95,000–$100,000 in several other listed states; and $86,000–$91,000 in all other states. - Eligible for an equity grant and benefits. Compensation depends on work location, experience, and skills.