Senior Manager, Marketing Technology Developer, Digital Banking

Role overview A senior leadership role within a digital banking organization, responsible for owning and evolving the marketing technology stack that powers customer communications. The position blends hands-on development with strategic platform management, designing customer journeys, configuring messaging channels, and delivering user-centric experiences across web and mobile.

Responsibilities - Manage the day-to-day operation and roadmap of the digital bank's martech stack, including journey orchestration, segmentation, and personalization tooling. - Design, build, and maintain end-to-end customer journeys using modern customer experience platforms and customer data platforms. - Configure, develop, and optimize email and push notification campaigns that align with marketing and product objectives. - Develop new technical solutions and integrations, including APIs that connect marketing tools to upstream and downstream systems. - Drive user-centric product decisions in partnership with marketing, product, and engineering stakeholders. - Operate within an agile framework, managing sprints, backlogs, and delivery using standard project management tools.

Requirements - Bachelor's degree in Computer Science, Information Technology, Marketing, or a related field; Master's degree preferred. - Minimum of six years of experience developing or operating client-facing technologies at scale. - Hands-on experience with marketing automation platforms, digital advertising ecosystems, customer data platforms, and content management systems. - Strong proficiency in HTML, CSS, JavaScript, and SQL, with the ability to read API specifications, sequence diagrams, and detailed system designs. - Deep familiarity with agile development methodologies and modern project management tooling. - Excellent verbal, written, and interpersonal communication skills, plus strong organizational abilities and attention to detail.

Nice to have - Direct experience with Braze, Segment or comparable CDPs, and WordPress. - Experience building and consuming RESTful APIs. - Background in regulated or financial services environments, with comfort navigating compliance considerations in marketing technology work.