Vice President, Decision Science

Role overview Lead and expand an analytics practice focused on marketing measurement and decision support. The role combines executive-level client advising, measurement strategy, performance reporting, and team leadership, working across media and marketing functions to turn data into useful recommendations and stronger campaign decisions.

Responsibilities - Direct cross-channel measurement programs, including attribution, incrementality analysis, brand-lift studies, and testing plans. - Oversee performance reporting and dashboards, media response analysis, and optimization of channel plans and investment. - Evaluate measurement vendors and manage related contracting and budgets. - Ensure data systems and reporting are accurate, timely, complete, and tailored to client needs. - Advise clients on improving measurement practices and using evidence to guide decisions; support business development efforts. - Build and lead a multidisciplinary analytics team, partnering with media strategy, activation, ad operations, and creative teams. - Track changes in privacy requirements, measurement methods, and media technology.

Requirements - At least ten years of experience in marketing or advertising analytics, including leadership in an agency, consultancy, or data-focused organization. - A record of helping clients act on analysis and of managing client relationships. - Experience with analytics and reporting tools such as Tableau, SQL, and Adverity. - Strong understanding of digital advertising data and technology, media platforms, marketing automation, and third-party research sources. - Skills in team leadership, mentoring, change management, and managing multiple project streams. - Strong analytical judgment and the ability to explain complex methods and findings clearly in writing and conversation.

Benefits and work setup The source lists health insurance options, flexible paid time off, life insurance, and a retirement savings plan. It also gives a target annual base salary range of $160,000–$220,000 USD, with actual pay varying by qualifications, skills, and location.