Senior Manager, Engineering - Martech

Role overview

Set the architecture and roadmap for a marketing technology environment that currently spans customer data, messaging, analytics, experimentation, and consent tools. You will guide consolidation into a coherent platform, improve data quality and identity, and connect marketing priorities with engineering delivery. This is an influential individual contributor role with no direct reports.

Responsibilities

- Define the target architecture and sequence of platform consolidation, including which tools to retain, replace, or retire. - Translate marketing needs into technical requirements and explain engineering decisions in business terms. - Administer marketing platforms, including access, roles, integrations, configuration, single sign-on, and audit records. - Own the customer data platform’s tracking plans, schemas, data quality, identity resolution, and routing to downstream destinations. - Align marketing automation, analytics, and experimentation tools; reduce duplicate journeys, audiences, event definitions, and capabilities. - Manage consent and contact-preference signals across systems, including tag governance and applicable privacy requirements. - Coordinate delivery with engineering teams, review designs and code, monitor integration failures, and manage vendor costs and renewals.

Requirements

- At least eight years in software engineering or marketing technology engineering, including leadership of cross-team technical work without direct authority. - Experience partnering directly with marketing teams and communicating effectively across marketing and engineering. - Hands-on administration of marketing platforms, including access controls, roles, integrations, and single sign-on. - Experience with a customer data platform, tracking plans, identity resolution, and downstream integrations. - Experience operating marketing automation or messaging platforms, plus product analytics and experimentation tools. - Working knowledge of consent management and privacy rules such as CCPA/CPRA, TCPA, and GDPR. - A record of tool migrations or consolidation with limited business disruption, plus strong system design skills across APIs, event-driven integrations, and cloud services. - Clear written communication and the ability to work with marketers, product managers, legal teams, and engineers.

Nice to have

- Experience in healthcare, senior care, or another regulated consumer business. - Experience sending marketing technology data to a data warehouse or lakehouse, or with server-side tagging and first-party data collection.